
International B2B Day
June 19, 2025 | Palais, Messe Berlin
Mary Jane Berlin offers companies the ideal platform to further develop in the fast-growing cannabis industry. Transform your business at Europe's most important cannabis industry meeting. Join 5,000+ global leaders, innovators, and decision makers and experience a unique day of international trade, networking, and business opportunities.
KEYNOTE
BORIS JORDAN
CHAIRMAN & CEO
CURALEAF
Business of Cannabis and Mary Jane are pleased to announce that Boris Jordan, Chairman and CEO of Curaleaf, will be the keynote speaker for International B2B Day on June 19, 2025 in Berlin.
As one of the most influential figures in the global cannabis industry, Jordan will share his insights into the future of the European cannabis market and Curaleaf's role in it.
Learn from game changers
The biggest decision makers on stage
Exclusive insights into the future of the cannabis market — straight from leading experts

Karan Wadhera
Managing Partner
Casa Verde

Simone Van Breda
Chairman
Union of Coffeeshop Retailers

Raj Grover
CEO
High Tide Inc.

Mitchell Osak
President
Quanta Consulting Inc.

Your gateway to global cannabis trade
With flagship conferences in Berlin, New York and Zurich, Business of Cannabis serves as a platform to bring together executives, innovators, and investors who are shaping the future of the industry. Through its media, Business of Cannabis reaches almost 1 million readers from around the world every year.
Exclusive insights
Global connectivity
Business development & lead generation
Why take part in International B2B Day?
Connect & Grow
Network and establish contacts with more than 5,000 managing directors and decision makers from over 50 countries.
Expert-led discussions
Build strategic partnerships and global alliances with leading cannabis companies — from seeds to shelves and everything in between.
Strategic Partnerships
Build strategic partnerships and global alliances with leading cannabis companies — from seeds to shelves and everything in between.
Reach an engaged global audience
Position your brand at the forefront of global cannabis industry development. Choose from various sponsorship and exhibitor packages designed to maximize your visibility and ROI. Make connections that move your business forward.
Access to market data and insider reports
Get exclusive access to the latest industry statistics, market data, and reports to help you make strategic decisions.
Industry sparring sessions
Share current challenges, best practices and ideas for the future with other industry experts in small, interactive rounds.

Your key to even greater success — become an exclusive partner of Mary Jane Berlin!
As our partner, you are part of an exclusive group that shapes, promotes and drives Europe's largest cannabis event. Position yourself at the forefront of the industry, get privileged access to decision makers, and benefit from a platform that gives you exceptional visibility and reach.

Focus on your brand — exclusivity for maximum attention
Privileged access to industry leaders and top customers
Long-term partnership for sustainable success in the cannabis industry
Is the trade fair also suitable for people who have had little to do with cannabis so far?
Absolutely! The Mary Jane Fair is a platform for education and education about cannabis. Here you can learn everything about the medical, scientific and cultural aspects of cannabis in a safe and professional environment. Whether you're new to the industry or simply curious, our trade fair offers valuable insights for everyone.
What does the trade fair offer that I can't find online?
While information is available online, the Mary Jane trade show offers a unique opportunity to experience products directly, meet experts in person, and participate in live workshops and discussions. In addition, the local networking experience is irreplaceable — here you can make direct connections with like-minded people and experts.
Why should I visit the fair if I'm not a cannabis consumer?
The exhibition is not just for consumers, but for anyone interested in the diverse uses of cannabis, including its role in wellness and medicine. In addition to discovering new products, there are also educational events that offer deeper insights into the health, legal and cultural facets of cannabis.
Do I have to be over 18 to attend the exhibition?
Yes, you must be over 18 years old. Accompaniment by parents or an accompanying person of legal age is not accepted.
Can I bring alcohol and my own dinks?
Alcohol is strictly prohibited on the entire site. You may bring your own water in plastic bottles.
Can I smoke on site?
Smoking is strictly prohibited in the halls. The entire outdoor area is intended for this purpose :).
Do I have to print out my ticket to enter or is it enough on my mobile phone?
The ticket on your mobile phone is enough!
When and where does Mary Jane take place?
Our event will take place from June 19 to 22, 2025 on the Messe Berlin site, Hammarskjöldplatz, Eingang Nord, 14055 Berlin.
What are the opening times of the event?
Thursday, June 19, 2025: 11:00 - 18:00 (no festival)
Friday, June 20, 2025: 11:00 - 20:00 (festival until 22:00)
Saturday, June 21, 2025: 11:00 - 20:00 (festival until 22:00)
Sunday, June 22, 2025 11:00 - 18:00 (festival also until 18:00)
How do I get to Messe Berlin?
Messe Berlin is easily accessible by subway (U2 Theodor-Heuss-Platz or U2 Kaiserdamm), S-Bahn (S1, S41, S42, S45, S46 Messe Nord/ICC) and bus (stops near Theodor-Heuss-Platz and at the exhibition ground/ICC).
When and where does the official afterparty take place?
Information will follow.
Where can I park?
In front of the North Entrance to Messe Berlin, you can park for free at car parks P1 and P2. However, we recommend using public transport, as parking spaces sell out quickly.