Mary Jane Berlin / 2027

The Next
Chapter

Health / Longevity / Biohacking

Don't just learn about health. Experience it.

A new health experience within
Mary Jane Hall 10 Guardian
Berlin / 3–6 June 2027
02

Track Record

We saw the
shift early.

Mary Jane started in Berlin in 2016, when cannabis was still a culture searching for visibility, education and a place to come together. What began as an emerging community became an international platform.

75,000
Visitors
700
Exhibitors
40+
Countries
100,000+m²
Event Space

We grew by recognising cultural shifts early — and building platforms around them. Now we see the next one.

03

The Market Shift

Health is
becoming a culture.

Health is moving beyond the clinic and into everyday life. People are taking a more active role in how they sleep, recover, perform and age.

Longevity is no longer only about living longer. It is about living better — now.

Sleep
Recovery
Nutrition
Diagnostics
Movement
Mental Wellbeing
Prevention
Performance
Longevity
But modern health still feels fragmented.

Clinical. Complicated. Exclusive. Often built for people who are already convinced.

We want to open the door wider.

A space where science, brands, practitioners, innovators and consumers meet — across industries and borders.

We already have the reach.
Now we are bringing the right worlds together.

04

The Bridge

Different worlds.
Shared questions.

Modern health is increasingly interdisciplinary. Sleep, recovery, pain, stress, nutrition, diagnostics, performance and prevention no longer live in separate boxes.

Natural Touchpoints

  • Medical Cannabis
  • Cannabinoids
  • Sleep / Pain
  • Recovery
  • Plant-Based Approaches

The Wider Health Ecosystem

  • Diagnostics
  • Functional Medicine
  • Nutrition
  • Biohacking
  • Performance
  • Prevention
  • Personalised Health

Not about merging industries. About connecting people, ideas and opportunities.

05

The Experience

Health should be experienced.
Not just displayed.

Step In
Cryo / Cold / Heat / Hyperbaric
Test
Diagnostics / Biomarkers / Wearables
Feel
Recovery / Light / Nervous-System Tech
Discover
Nutrition / Supplements / Sleep
Learn
Scientists / Practitioners / Founders

Let people experience
what your brand can do.

06

Hall 10 Ecosystem

Where does
your brand fit?

A curated health ecosystem designed to bring complementary categories, technologies and expertise into one hall.

01

Longevity & Healthy Aging

Regeneration / Prevention / Cellular Health / Healthy Aging

02

Functional Medicine & Diagnostics

Biomarkers / Testing / Personalised Health / Clinics

03

Supplements & Biohacking

Nutrition / Nootropics / Wearables / Health Tech

04

Recovery, Sleep & Performance

Sleep / Light / Cold / Heat / Recovery / Performance

07

The Business Case

Your next audience
is already here.

80,000
Expected visitors in 2027

Mary Jane gives longevity brands access to something that is difficult to build from scratch: scale and a new audience.

01
Reach

Beyond the longevity bubble. Meet thousands of new potential consumers.

02
Connect

Consumers + Business. Retail · Distribution · Clinics · Partnerships · Investment

03
Grow

Your next audience. Don't just reach today's longevity consumer. Help create tomorrow's.

The platform already exists.
Hall 10 opens it to health.

08

Founding Partners

Shape what
comes next.

Join Hall 10 at the moment when its identity, experiences and brand mix are being shaped.

Early Access
Preferred locations and experience spaces.
Founding Conditions
Preferential conditions for selected early partners.
Activation Freedom
Interactive installations, demonstrations and brand experiences.
Beyond the Booth
Opportunities across Mary Jane's event, media and digital ecosystem.
Dedicated B2B Day — Thursday, 3 June 2027

Connect with industry professionals, potential partners, retailers, distributors and decision-makers before the consumer weekend begins.

Curated for relevance.

09

The Invitation

Be part of what health becomes next.

Mary Jane Berlin / 3–6 June 2027

Hall 10 — Health / Longevity / Biohacking

Built on an established platform. Designed for a new health audience. Made to be experienced.

Interested? Let's find the right space for your brand.

Apply for Hall 10 →
Exhibitor application via Fairoo
Mary Jane Hall 10 Guardian
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