Danijela Smiljanić Simpson has been actively involved in the cannabis movement since 2014.

She is currently also working on her PhD in Medical Anthropology, on the subject of patient experience with the use of cannabis oil, specifically Rick Simpson Oil for the treatment of epilepsy, cancer, multiple sclerosis, PTSD and other serious conditions. Danijela also strives to raise awareness about the healing powers of this plant and other natural remedies through her publishing company and public lectures.